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VSH - Kookboek - Forward Motion
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VSH Foods, koken als een chef

Client Request
We want to promote our brand by publishing a cook book with recipes for fine cuisine, using mainly Surinamese products and simple techniques. The recipes are all written by award-winning Surinamese Chef, Jethro Wirht, who used our Golden Brand margarine all of the recipes. With the book we want to show people a different approach to the Surinamese kitchen.

Forward Motion’s vision
Let’s do a campaign that is focused on Jethro and his knowledge that he shares through his recipes. The slogan should be motivating for people to be as good as Jethro is. The only things they need is the cook book and Golden Brand margarine.

End product
We produced a commercial in which Jethro gives different people a virtual cooking lesson: in simple steps he helps the actors prepare a dish at home to surprise their loved ones. Jethro in his kitchen and the slogan ‘Koken als een chef’ are the theme throughout the whole campaign.