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SAB - Mi lob mi Hanappier - Forward Motion
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SAB – Mi lob mi Hanappier

  • Client:Suriname Alcoholic Beverages NV
  • Date:Oktober 2014
  • Info:Radio (part of an artist endorsement campaign)
  • Launch Project

Scrappy W is a known Surinamese reggae artist. He endorses the Hanappier brand and he has recorded a Hanappier themsong for the brand in his own signature flow, singing why he loves his Hanappier.

Next to this radio spot, the Hanappier brand launched a consumer action where people could win tickets for parties all-over the country for the period of one year. The theme of this consumer action was “Feest mee met Hanappier”. (Party with Hanappier), Feest mee met Scrappy W. (Party with Scrappy W.; pronounced “weee”)