Client Request
We need to reestablish our renowned brand “Fernandes Kerstbrood”. The commercial should be bigger and better than the last one.

Forward Motion’s vision
As with the last commercial for this product we would focus on the joy accompanied with the Christmas season. In line with the overall campaign for other Fernandes Bakery products we will have a storyline around the “secrets of the bakers”.

End product
We have incorporated the latest client satisfaction reports, which stated a.o. that people wanted to relate to the traditional baker. That’s why we used actual Fernandes employees in the commercial, who are proudly baking Christmas bread, while enjoying the Christmas spirit themselves. And that’s what you taste… Against all expectations, sales numbers increased even further.