We would like to make a local television commercial for our renowned Christmas Bread.
Forward Motion’s vision
Everybody is already buying 2-3 Christmas breads a year. Fernandes already owns almost all market share for this product. So, let’s focus on the joy accompanied with the Christmas season by bringing people in the Christmas spirit somewhat earlier in order to create a longer sale period.
We have incorporated the latest client satisfaction reports, which stated a.o. that people wanted to relate to the traditional baker. That’s why we used actual Fernandes employees in the commercial, who are proudly baking Christmas bread, while enjoying the Christmas spirit themselves. And that’s what you taste… Against all expectations, sales numbers increased even further.