We have a social campaign named Help Kids Shine. We want to focus on happy children because that will be the end result after our donation to child friendly organisations.
We have a bunch of running around, jumping and most importantly smiling children. A lot of bright colors, happy music, in order to appeal to everyone’s heart. The video is a soft sell for the Dasani brand. After all, when one buys a bottle of Dasani, part of this is donated to a child friendly organisation.
The campaign is amplified by a radio commercial where these children tell funny stories about their parents, dreams, school, etc.