Client Request
We have a social campaign named Help Kids Shine. We want to focus on happy children because that will be the end result after our donation to child friendly organisations.

End product
We have a bunch of running around, jumping and most importantly smiling children. A lot of bright colors, happy music, in order to appeal to everyone’s heart. The video is a soft sell for the Dasani brand. After all, when one buys a bottle of Dasani, part of this is donated to a child friendly organisation.

The campaign is amplified by a radio commercial where these children tell funny stories about their parents, dreams, school, etc.