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Borgoe - Forward Motion
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Client Request
We would like to redo our local Borgoe commercial and enhance the Suriname vibe, so our clients could relate.

Forward Motion’s vision
We need to have a signature Borgoe sound and we need to incorporate typical, relatable Surinamese settings and consumer moments. Show that the product is locally distilled, and is our national proud.
Borgoe isn’t a party drink necessarily, which is why we would focus on a somewhat older target group (>25 yrs).

End product
We have remixed the Borgoe song in a somewhat more easygoing beat, where a group of friends of all cultural backgrounds and ages (something typical Surinamese!) are playing a board game in their backyard. Next to this, we have used a BBQ setting. The catch in this video is that two of the actors are people from Surinamese descent, famous in the Netherlands as comedian and chef (the largest export market for SAB) and one of Suriname’s most popular MC’s. Their presence helped endorse the brand. We all feel the love that our master is putting into the barrels of rum, to give us Suriname’s finest: Borgoe rum.